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The black dots seen on the sidewalks throughout the city are spots of discarded chewing gum. The gum is permanently adhered to the concrete because it is mostly made of non-biodegradable plastics. Redesigning it into a work of transient art, sidewalk gum will be marked to map awareness to a polluting practice that permanently blemishes the environment.
The Pink Dot Experiment seeks to call attention to the way in which we take our external urban environment for granted as we pollute it with thoughtless, careless practices disconsiderate of the environment. As it involves public participation, this project encourages citizens to recognize an obscure urban mapping of pollution and to reflect on their own actions as they affect public space adversely, allowing for the possibility of “Waking people up to rethinking their attitudes and behaviours.”
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